Founded in 1923, ALTO was founded from the grand-father Italo, endowed from an entrepreneurial intuition, which started a manufacturing company of socks. His originality is reflected in the choice of the brand: the stylized face of the family dog, a bulldog, with the acronym CIF (Italo Facenti Hosiery) incised onto the collar. The use of modern American-made machinery distinguishes in a further way the innovative spirit of the founder.
During the Italian economic boom, takes the handover from the first to the second generation. The son, Luigi, started a new productive phase, characterized by an evolution of yarns’ quality and through research increased focus on originality and creativity. Introduces mesh made and patterns always more bold, which became soon a distinctive element of the Facenti brand.
During the 80’s, which signed the beginning of a new retail model, specialized in underwear and hosiery, Luigi introduced the brand Doing, from a simple accessory the socks have been transformed into an increasingly indispensable element of style.